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AIDA: Is there still a place for the classic marketing model?

14.06.2018 Posted by TM Solutions

Anyone who practiced marketing in the ‘old days’ (before the digital revolution) would have had the concept of AIDA drilled into them. AIDA was developed way back at the start of the 20th century and stands for Attention (or Awareness), Interest, Desire, Action. These four steps were seen as fundamental for a successful marketing campaign,…

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How to set up Google Analytics

05.06.2018 Posted by Sarah Ford

Google’s Analytics platform is free and easy to use so there is no reason not to add it to your website. Once you have added Analytics to your site you can gain insight into who is visiting your website, how they found it and what they did when they got there. Setting up your Google…

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Six steps to understanding your Facebook audience using the built-in insight tool

04.05.2018 Posted by TM Solutions

If you have a Facebook page for your business you will have noticed the usual metrics against your posts: likes, loves, shares and so on. You’ll have also seen the all-important reach figure, showing you the number of people who have been exposed to your posts. But who are these people? When do they visit…

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Google partners with Trinity Mirror to promote Digital Garage initiative

25.04.2018 Posted by TM Solutions

Trinity Mirror Solutions and its Birmingham newsbrands have embarked on a partnership with Google to promote Google’s Digital Garage across the city. Based in the city centre, Digital Garage offers free practical workshops to anyone looking to further their digital skills. The deal with Trinity Mirror represents significant local marketing spend from Google, yet crucial…

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Marketing expertise is key to growth, say small business owners

20.04.2018 Posted by TM Solutions

Britain’s small business owners believe specialist marketing advice is the key to growth, a survey carried out by Trinity Mirror Solutions has revealed. Of the businesses polled, a quarter chose marketing consultancy as the single most important element that could make a difference to their business. This was closely followed by website development, with 22…