Google’s Analytics platform is free and easy to use so there is no reason not to add it to your website. Once you have added Analytics to your site you can gain insight into who is visiting your website, how they found it and what they did when they got there.
Setting up your Google Analytics account
If you already have a Google account simply visit google.com/analytics and click sign in.
If you don’t have a Google account then you will need to set one up. You no longer need to have a Gmail account to do this as you can use your existing email address. Just visit google.com/analytics and click Sign In, then Sign Up.
You will then need to give some details about your business and website. You can see more detailed explanations of each step here.
How to add Google Analytics to your website
Once you have set up your Google Analytics account you will be given a piece of code to add to your website. This code needs to be added to the top of the every pages code, in a section called the Head.
Depending on your website, there are various ways of achieving this. If we built your website, simply give your new Google Analytics Account code to your account manager and we will add it for you.
If you have a developer that looks after your website, they will be able to do this for you and will tell you what specific information they require from you. We don’t suggest you try and do this yourself unless you are very confident in editing website code.
The following are popular website building platforms and links to their instructions:
WordPress.com (Hosted by WordPress): See here (available on their business plan)
WordPress (Self Hosted or Managed): Log into your WordPress CMS and go to Plugins from your dashboard and click on Add New and then search for Google Analytics and chose either of the top two plugins to install. They will come with their own installation instructions.
Squarespace: See here.
Wix: See here (not available on all subscription types).